MUSIC MARKETING ADS

Client: Amazon Music
Agency: Amazon

This is one of a series of paid social media ads that I directed for Amazon Music. The ads all were built leveraging the established brand materials. There were over thirty deliverables with slightly different messaging, lengths, and colors, and four different animators building the files. Using time remapping, pre-comps, and some neat After Effects color tricks, I showed the team how we could build a hero animation that, once it was approved, became the template for all of the variations. Even with multiple animators working in tandem, the process remained consistent and streamlined.

The ads were a hit with the Amazon Music team and they came back to us again and again to generate more social media content.