BRAVE WOMEN BROADCAST SPOT 

Client: Microsoft Bing
Agency: Workhouse Creative

Background:

The Microsoft Bing advertising team reached out near the end of December, looking for a year in review broadcast spot to air on New Year’s Eve.

What I Did:

After some back and forth on concept, we decided to focus on the accomplishments of outstanding women from the year. It was a high-profile piece with a fast turn so I was given a producer, a team of 5 animators, and an editor. Much of the difficulty the project faced was in sourcing footage and getting rights to feature certain women. The script and edit were constantly evolving.

Impact:

The team worked some long hours, but we pulled it off and the final piece was received very well. Microsoft played it several times on New Year’s and also during the Grammys that year.