AURA TRADESHOW VIDEOS

Client: MICROSOFT R&D GROUP

Background:

This is a piece that I designed and art directed for a Microsoft Research and development group.  The project that they were working on was in its early stages, so I met with them a number of times to help craft their message and come up with a molecule metaphor to convey the more abstract components of their project. 

I worked with a team at Run Studios to realize the vision, and the final series of videos turned out beautifully.  Because the R&D team is still working on the project, I can’t share a video, but I am including a few stills to give a taste.

I was responsible for:

• concept

• design / illustration

• art direction

• animation

Impact:

The process of making these videos taught me a lot about the power of the relationship between creatives and clients. Because what the Microsoft group was making was so technical and obscure, understanding the project and helping them figure out how to visualize it helped them to think of what they were making in a new light. They told me later that those conversations influenced the direction that they took the actual development of the product.